Firm Unveils Fur Coat Made From Male Chest Hair

British Dairy firm Arla commissioned a limited edition coat made entirely of male chest hair to coincide with the launch of a new milk drink, Wing-co, aimed at men.

It took designers up to 200 hours to weave together up to a million strands of hair.

Despite promotional material featuring a model with a clean-shaven chest, the company said the coat represents a protest against the ‘manning-down’ of British men, particularly via emasculating fashion.

The coat costs £2,499.